I could understand why - years ago - when Finland was truly isolated, Finnish retailers could price goods with whatever margin they chose.
But nowadays with the internet, the EU, and the knowledge of other languages - Finnish comapnies continue to gouge the Finnish consumer.
One good example is Lego. Lego arrives within a few days - freight-free - from Amazon.de - yet the Finnish comanies do not react. I have seen Finnish prices 50% higher as a usual thing.
Then everyone wonders why signs appear 'loppuunmyynti.' Or have I missed something?